Karvy to help vendors get online with just a few clicks

The Karvy Group, a diversified financial services company, has become the latest to tap the growing ecommerce business in India.

Karvy has started an ecommerce enabler business that will help small and medium enterprises get online. It has rolled out Karvyclick.com, a website where small vendors can avail of services such as registering on ecommerce platforms, creation of product catalogues and content and launching of products, according to a person familiar with the development.

“Register with us to list your products on multiple marketplaces and ecommerce platforms. Start selling on India’s leading online marketplaces like Amazon, Flipkart, Snapdeal, Shopclues and many more,” said the Karvyclick.com website. “Sell across the internet by increasing your online visibility. Expand your brand’s recognition by tapping into multiple sales channels, thus increasing your opportunities for additional sales.”

The website offers other services such photographing for product catalogues. “We intend to be a service provider for ecommerce companies,” said C Parthasarathy, MD of Karvy Group, which has interests from stock broking to financial services. “We are not into the ecommerce business at all. We have no intention of entering the ecommerce business.”

A senior executive at one of India’s largest ecommerce marketplaces said Karvyclick is modelled on aCommerce, a Bangkok-based ecommerce enabler that is strong in Southeast Asia. aCommerce provides services including webstore designing, digital marketing, supply chain management, last-mile delivery and customer care for companies including Reckitt Benckiser, Unilever, Philips, Adidas and Thai Airways.

The person said Hyderabad-based Karvy also plans to offer logistics and last-mile delivery and is lining up warehouses in various cities. He said the Karvy team is currently selling the proposal to ecommerce firms.

“They are hiring and empanelling sellers on all major market places,” the person said, asking not to be identified.

Foreign investors have put in billions of dollars in India’s ecommerce market. Online shopping in the country is expected to grow to $103 billion by 2019-20 from $26 billion now, according to Goldman Sachs.

Companies including Flipkart, Amazon and Snapdeal have their own seller management programmes to attract more vendors.

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