This guest column is authored by Rohan Bhargava, Co-Founder, Cashkaro.com
The market for Affiliate Marketing is booming. It has become mainstream in the last couple of years as more and more retailers are using the channel for customer acquisition. The continuous reliability on the channel is also a validation that marketers are increasingly focusing on profitability and are looking for performance driven platforms that give them increased ROI. E-commerce firms have also variously claimed that between 12% and 20% of their total business comes from affiliate marketers and that it works better than ATL advertising for them. Consumers are too warming up to the idea of discount coupons and cashback when they shop online.
Now as we set foot in the New Year, here are some predictions for Affiliate Marketing in 2017.
These are few exciting things that we can expect 2017 to bring with it. Here’s hoping for a happy and productive year for affiliates everywhere!