The eCommerce rivalry is gaining some serious pace, just one month after the launch of Snapdeal Motors, Flipkart has started to sell cars and motorcycles in its Bangalore headquarters.
The eCommerce website reportedly has tied up with two local dealers namely Khivraj Motors for Bajaj motorcycles and Kalyani Motors for Maruti Suzuki cars. The sale of vehicles will be done locally for now, the company is encouraging employees to buy vehicles from the local dealers too.
Snapdeal Motors was a platform set up by the company to sell motorcycles and cars, its basic function was to connect people with local dealers. It has already sold 300,000 units of two-wheelers in last 11 months.
According to Anil Goteti, vice-president at Flipkart said “It is a paradigm shift in the way people shop online today.” Not only they are selling vehicles online but also giving financial support to customers, for example Snapdeal provides loan assistance through its own finance platform ‘RupeePower’ to consumers and loan gets available minutes after buying.
Automobile accessories is already among the top 10 selling categories on the website. Till now India has had a long list of automobile classified websites, with CarDekho and CarTrade acquiring several of their rivals this year. Additionally, companies like Droom and Spinny have come up just recently which allow people to actually buy cars. Since the model is getting gradually validated, it’s no surprise that marketplaces want to jump into this vertical as well, leaving no stone unturned.